Before starting Yenta + Posha, I was a corporate meeting planner for 10 years. My job consisted of traveling around the country, setting up tradeshows and planning high-end international incentive programs for large groups.

If you know nothing about event planning, let me boil my job down to the basics:
I had to look good; as in, dress the part professionally. I was on my feet all day, walking from this end of a hotel to that end, running errands, putting out proverbial fires and solving problems.

Now the thing is, no matter how hard I tried, I could never find shoes that were stylish enough that I looked professional, while also comfortable, so I wasn’t in excruciating pain by the end of the day. They just didn’t seem to exist. Sneakers were NOT an option in my line of work.

What would usually happen during these event planning trips is, I would find myself at the end of the day with two or three other female event planners in one of our hotel rooms, drinking wine and soaking our feet in someone’s tub. Yes, this was a frequent ritual among us ladies. As soon as the day was over, we’d all head to someone’s room, order a bottle or two of something red, and get that bathtub full!

After countless nights of sipping and soaking, I finally got fed up with having to sacrifice my foot health so I looked “professional enough” to set up trade shows! Something had to give.

It was this pain, my own pain and that of the many women I spoke (and soaked) with over the years that led me to start my company. If we could put a man on the moon, transplant a human heart, and build an electric car, surely we could create stylish shoes that also felt great to wear!

And so a new shoe was born.

Yenta + Posha is a ladies’ shoe company that has a podiatrist-approved, patent pending, removable orthotic insole. This is actually the same Poron insole for shock absorption that is often inside hardcore work boots where people are on their feet all day.

Our goal is simple: to create fantastically-stylish shoes that feel as “comfy” as your favorite pair of sneakers. We don’t believe you should have to sacrifice foot health to look great.

Speaking of foot health, we want to use this blog not only to share products and fashion trends with you, but to also educate on how to provide the very best care for your feet. We often take our feet for granted, until they start hurting and really giving us problems. Then we realize (when it’s often too late) that we should have taken better care of them.

Each month, we will be donating to some of our favorite women and animal charities, and we’ll update you on that here on the blog as well.

We hope you’ll visit our blog often and share your own stories, insights, and love of shoes with us.


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